White labeling is all about making a website truly feel like it belongs to the client or your own brand. Instead of the backend being filled with Divi logos, Elegant Themes branding, and technical names that might confuse clients, you replace them with your own identity. With a plugin like Divi Ghoster, you take control of the admin and builder experience so everything looks polished, professional, and fully yours.

What Does “White Labeling” Mean?

In the simplest terms, white labeling means removing another company’s branding from the tools you use and swapping in your own. For WordPress and Divi specifically, it means your clients won’t see “Divi” plastered across menus, the Theme Options panel, or the login screen. Instead, they’ll see your agency name, your logos, and your chosen theme details. It’s a simple change with a big impact: your work looks custom-built, and your clients feel like they’re getting a tailored solution rather than something off the shelf.

Who Uses It (and Why)

Agencies and freelancers use white labeling to hand off sites that look branded and intentional. Imagine delivering a finished project: when your client logs in, instead of being bombarded with “Divi Builder,” “Elegant Themes,” or plugin names they’ve never heard of, they see a clean, client-friendly dashboard. This keeps the focus on your brand and prevents them from poking around in areas they don’t understand. It also makes support smoother, since the site feels less “technical” and more like a product you’ve delivered. Developers who run care plans or subscription-based site services also rely on white labeling to reinforce their own identity across every touchpoint.

What Can You Customize With Divi Ghoster?

Divi Ghoster comes packed with options to reshape the way Divi looks and behaves inside WordPress. You can rename Divi across the dashboard, change the theme’s author name and URL, and even replace the theme slug so your client sees your theme instead of Divi. You can swap out logos and icons in the Theme Options panel, the Appearance → Themes section, and in the Divi Builder itself. The plugin also includes a powerful login customizer, letting you brand the login screen with your own colors, background images, and logos. You can even change the login URL to something more professional, like /client-login, instead of the default /wp-login.

One of the standout features is the ability to hide Divi completely from the plugin list, WordPress menus, and even from many online theme detectors. This “ghosting” functionality is perfect if you want your builds to look unique and not immediately recognizable as Divi-based. For advanced setups, the “Ultimate Ghoster” mode cloaks almost every trace of Divi, making your site feel like a custom CMS designed just for your client. And if you’re managing multiple sites, the import/export option lets you save your favorite configuration and roll it out instantly across future projects.

Benefits of White Labeling With Divi Ghoster

The benefits of white labeling go beyond just aesthetics. It creates trust. When clients see a system branded with your identity, they feel they’re using something special that was made for them. It also reduces confusion: many clients don’t care (or even want to know) what Divi is — they just want their website to work. By hiding unnecessary options and renaming tools, you create a simpler, less intimidating experience that keeps them focused on what matters. It can also reduce support tickets, since there are fewer opportunities for clients to click on Divi settings they shouldn’t touch.

White labeling also adds a layer of professionalism to your agency’s deliverables. It shows that you’ve thought through not just the front end of the website, but also the back end experience. For businesses serving clients around the world, using Divi Ghoster to create a consistent, branded backend can even become a selling point in proposals — you’re not just delivering a site, you’re delivering a platform with your identity baked in.

Wrap-Up

White labeling isn’t just about hiding Divi — it’s about making your projects look like a professional, custom solution from start to finish. With Divi Ghoster you can rebrand the entire backend, simplify the user experience for clients, and even cloak Divi completely when you want your work to stand out as your own. It’s a small step in setup, but it pays off in the way your clients perceive your value and professionalism.

Where to Get It

You can download the plugin here: Divi Ghoster – Whitelabel Divi. Configure it once, export your profile, and deliver every project with a polished, branded backend that reinforces your identity as an agency or freelancer.